Alborada

Mágica Navidad 4 · December 15 · Comuna 13

Small gestures, shared across Medellín.

Alborada connects people who want to help with local social initiatives. This December we are back with Mágica Navidad: a day to play, learn and celebrate with children from Medellín.

Every peso becomes a toy, a meal or a book. Every t-shirt funds the same event.

Children playing on a Medellín hillside during Mágica Navidad

Mágica Navidad 4

December 15 · Comuna 13, Medellín

A day to play: creative activities, learning, food and a Christmas gift for every child. This is our first Vaki, and every contribution counts.

Your contribution becomes

  • Materials for games and creative activities
  • Food and drinks for the children
  • A Christmas gift for each child
  • Storybooks to keep
  • Logistics for a safe, welcoming space

Four Decembers, over 1,000 children

Mágica Navidad started before Alborada existed, and it has grown every year, from one comuna to the next.

  1. Children playing on a Bello Oriente hillside, Comuna 3, in 2022

    2022

    Bello Oriente · Comuna 3

    The spark that started it all. Before Alborada existed, the dream already did.

  2. Volunteers and children on a Santa Cruz street, Comuna 2, in 2023

    2023

    IE El Playón · Comuna 2

    The first official edition. Alborada was taking its first steps.

  3. Children and families sitting in a circle around Santa at Mágica Navidad 2024

    2024

    IE Pablo Neruda · Comuna 2

    More children, more partners, more impact. The tradition kept growing.

  4. Volunteers and children celebrating Mágica Navidad 2025

    2025

    Moravia · Comunas 3 & 4

    We left the school and reached the neighborhood. Our biggest edition yet.

December 2026: Mágica Navidad 4. Will you help make it happen?

Shining a light on Medellín's social initiatives

Dozens of Medellín foundations work toward a fairer, more inclusive society. Alborada increases their visibility, supports them and connects them with resources. We are a bridge between local projects and committed individuals, companies and travelers.

What we do

  • Spotlight. We put inspiring local projects in the light.
  • Gather people. We create solidarity events where people meet and help.
  • Connect. A digital platform uniting Medellín's social initiatives.

More ways to get involved

Follow us on Instagram
Back of the cream Alborada t-shirt with the green neighborhood print
Woman wearing the cream Alborada t-shirt with the green logo on the chest

The most social t-shirt in the world

Lo bueno nace aquí — good things are born here.

Some t-shirts you put on, and some are put to the service of others. This one is heavy cotton, oversize, cream, with a green print inspired by the neighborhood. 100% of profits fund Mágica Navidad.

COP $95,000

Pre-orders open

Reserve your t-shirt

Our team

Volunteers and professionals united by a shared purpose: creating opportunities and joy for the people who need them most.

Alborada volunteers posing together in the courtyard before Mágica Navidad 2024
Mágica Navidad 2024 volunteers
  • Baptiste

    Baptiste

    Co-founder & Designer

  • Danna

    Danna

    Co-founder & Marketing

  • Sebastian

    Sebastian

    App developer

  • Daniela

    Daniela

    Social Events Coordinator

Every gesture matters. Start small.

Write to us to volunteer, partner with us, or just share your idea.